The few companies that feed the world. And something about the commercials ... | Saccsiv - Weblog
Not many people realize that most of the processed foods available on the market, whether in stores dairy partners americas or fast food chains, all come from one and the same company. Even fewer people realize that these companies are the main actors in elite organizations, health policy-makers, social and economic worldwide.
If one carefully study the labels on packaged in a regular grocery store, it could probably see that same company names appear repeatedly: Nestle, Kraft, General Mills and several others. Many brands that offer food "homemade" or foods with "all-natural / organic" are nothing more than subsidiaries of these few mega large companies worldwide. dairy partners americas The major difference between main and subsidiary brand is the packaging and advertising that are targeted to reach different markets. In order to keep the image carefully crafted around dairy partners americas a product, connections with "mother" are often conveniently hidden. Imagine a bottled water raclama this: "Drink pure water, clean and refreshing Aquafina, dairy partners americas bottled natural sources carefully spaced Himalaya ... made for you PEPSICO, producers TACO BELL AND MIGHTY ZINGERS dairy partners americas Cheetos! '' It probably would damaging the image of healthy natural that they try so create dairy partners americas the product.
This is why marketing and branding are the most vital parts of the food industry. Each product has to "live" in his own world, separate from the company's "mother" and the like. Advertising is so strong that two similar brands of cereal, made from the same basic ingredients, may be directed to completely different markets. For example, Rice Krispies cereal Special K and so different? From a purely rational point of view, these products are almost identical in shape, taste and ingredients. dairy partners americas But in terms irrational (marketing) these products are in two different worlds. Advertisements for Rice Krispies revolves around characters from cartoons and colorful Saturday morning broadcast during children's programs while Special K tends to show women doing yoga form (or are on their way to or from yoga). Rice Krispies boxes offer games or toys gift boxes while Special K offers access to a website "weight loss challenge '. These are all smoke and mirrors, because after all whether you choose one or the other or as any other type of grain in the store, eat the same thing your money end up in the same place.
Processed food industry can be considered a true oligopoly. Together, the three major processed foods, Nestle, Kraft Foods and PepsiCo, achieve a dominant proportion of processed food sales worldwide. In fact, these three companies are often used as an example the "rule of three" dairy partners americas schools for business, since they are a living example of a market dominated by three giant players. Their position as food suppliers worldwide has made these conglomerates extremely powerful and are represented in most elite organizations such as the Council on Foreign Relations. This not only allows them to propose their favorite policies on nutrition and health across the globe, but also on economic, political and social. Such prominent allow these companies also continue to secure dominant market position through policy development, access to confidential information and intimidation of potential competitors. If considered objectively dairy partners americas oligopoly of large companies like these, dairy partners americas is a direct threat to free market theories.
Today, if a small company of food would create dairy partners americas a revolutionary new product, find it very difficult to obtain distribution without surrender his rights to one of these conglomerates. In addition to dominating the shelves, the Big Three control most distribution networks globally to where budding companies can not reach consumers without treating them. The only way small business owners can avoid years of struggle and rejection to get a space on the shelves in supermarkets, is to reach a licensing agreement with one of the giants, the owner gives the ownership and rights to the product in exchange for royalties checks (which are usually a small percentage of sales). Each licensing agreement strengthens these companies and eliminates threats from any potential competitor that creates products
Not many people realize that most of the processed foods available on the market, whether in stores dairy partners americas or fast food chains, all come from one and the same company. Even fewer people realize that these companies are the main actors in elite organizations, health policy-makers, social and economic worldwide.
If one carefully study the labels on packaged in a regular grocery store, it could probably see that same company names appear repeatedly: Nestle, Kraft, General Mills and several others. Many brands that offer food "homemade" or foods with "all-natural / organic" are nothing more than subsidiaries of these few mega large companies worldwide. dairy partners americas The major difference between main and subsidiary brand is the packaging and advertising that are targeted to reach different markets. In order to keep the image carefully crafted around dairy partners americas a product, connections with "mother" are often conveniently hidden. Imagine a bottled water raclama this: "Drink pure water, clean and refreshing Aquafina, dairy partners americas bottled natural sources carefully spaced Himalaya ... made for you PEPSICO, producers TACO BELL AND MIGHTY ZINGERS dairy partners americas Cheetos! '' It probably would damaging the image of healthy natural that they try so create dairy partners americas the product.
This is why marketing and branding are the most vital parts of the food industry. Each product has to "live" in his own world, separate from the company's "mother" and the like. Advertising is so strong that two similar brands of cereal, made from the same basic ingredients, may be directed to completely different markets. For example, Rice Krispies cereal Special K and so different? From a purely rational point of view, these products are almost identical in shape, taste and ingredients. dairy partners americas But in terms irrational (marketing) these products are in two different worlds. Advertisements for Rice Krispies revolves around characters from cartoons and colorful Saturday morning broadcast during children's programs while Special K tends to show women doing yoga form (or are on their way to or from yoga). Rice Krispies boxes offer games or toys gift boxes while Special K offers access to a website "weight loss challenge '. These are all smoke and mirrors, because after all whether you choose one or the other or as any other type of grain in the store, eat the same thing your money end up in the same place.
Processed food industry can be considered a true oligopoly. Together, the three major processed foods, Nestle, Kraft Foods and PepsiCo, achieve a dominant proportion of processed food sales worldwide. In fact, these three companies are often used as an example the "rule of three" dairy partners americas schools for business, since they are a living example of a market dominated by three giant players. Their position as food suppliers worldwide has made these conglomerates extremely powerful and are represented in most elite organizations such as the Council on Foreign Relations. This not only allows them to propose their favorite policies on nutrition and health across the globe, but also on economic, political and social. Such prominent allow these companies also continue to secure dominant market position through policy development, access to confidential information and intimidation of potential competitors. If considered objectively dairy partners americas oligopoly of large companies like these, dairy partners americas is a direct threat to free market theories.
Today, if a small company of food would create dairy partners americas a revolutionary new product, find it very difficult to obtain distribution without surrender his rights to one of these conglomerates. In addition to dominating the shelves, the Big Three control most distribution networks globally to where budding companies can not reach consumers without treating them. The only way small business owners can avoid years of struggle and rejection to get a space on the shelves in supermarkets, is to reach a licensing agreement with one of the giants, the owner gives the ownership and rights to the product in exchange for royalties checks (which are usually a small percentage of sales). Each licensing agreement strengthens these companies and eliminates threats from any potential competitor that creates products
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