The company used 10,000 up box so during the campaign, which is part of the brand

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This is a special project they had signed with Coca-Cola's latest campaign. del monte kkr Because they decided that the Small World Coke Machines del monte kkr called automated means trying to bring together people of India and Pakistan. del monte kkr
The conflict between the two countries for more than 50 years of history, Coca-Cola is therefore symbolic efforts aimed at using technology to create a link between del monte kkr the two sides of the border, shared joyous moments of experiencing.
In March, put the machines in Lahore and New Delhi is a popular shopping center, encouraging passers-by to take up a Coke aside their problems. Coca-Cola revealed in the days of joyful encounters on video thanks to which everyone can witness the events of the past few months.
Small World Machines vending machines, of course, not the usual, dreamed up by the company and Leo Burnett machines as well equipped with webcams and a special 3D touch-screen technology used, which simultaneously aired out and picked up the happenings. The machines del monte kkr are provided so that a communication channel between people of the two countries who are allowed to enter and see each other in real time interaction. In addition, however, the machines have given different tasks to people who thanks to example danced with each other or jointly drawn smiling faces, peace signs. After completion of these minor tasks and virtually touched palms with a free Coke was the reward.
The company used 10,000 up box so during the campaign, which is part of the brand's ambitious mission to the people of their happiness associated with Coca-Cola's products. The crew of more than 100 interactions inherited, the company emphasized that none of the participants had seen the video nor actor, all I can see the reactions of real people who live there due.
Jackie Jantos Tulloch, Coca-Cola's del monte kkr global creative director, said: "tell through India and Pakistan eyes of this story was the team there idea who anyone can better that people are really more positive relationships and communication, to each other." To the question and that we can count on to that other conflict zones is carried away in the Small World Machine machines that meet the following: "We believe that this communication is a truly versatile piece, so of course we want to use them again in the future, look for ways to where and how they can then be re-installed. "
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