Monday, March 3, 2014

But not only on TV, in the print segment the range of the bet-at-home Cup could be further expanded


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The organizers of the bet-at-home Cup Kitzbühel will enjoy the largest media output for years. Looking at the entire media value of the largest crackers games outdoor tennis-tournament only in Austria, this is equal to about 3 million euros, which are again more by 23% than in 2012.
Just in time before the organizers of the bet-at-home cups, stir around KTC President Herbert Guenther and Vice President Mark Bodner next week at the season final of the ATP World Tour in London again the drum for the anniversary edition of the tournament, the Kitzbühel Tennis Club presented now the media data the past 69 Edition.
This media value underlines the rapid development of bet-at-home Cup, for the first time the Kitzbühel Tennis Tournament was broadcast in 151 countries and has reached a total of over 160 million households across crackers games four continents. A value that can be traced back to the daily live coverage of Euro Sports, crackers games the largest platform for tennis in Europe. The first time was one of the bet-at-home Cup namely, besides the three Grand Slam events, the few selected tournaments of the ATP 250 category, which could be seen on the wide-reaching international sports channel every day and live. The strengthened by Euro Sport TV presence in Austria, Germany and Switzerland is mainly for the sponsors crackers games and region of enormous importance. Not only is the title sponsor of bet-at-home.com was thus in complete German-speaking countries present in the media, even the city of sports and tourism Kitzbühel region could reach an even larger audience with the brand Kitzbühel.
But not only on TV, in the print segment the range of the bet-at-home Cup could be further expanded and the media value compared to the previous year increased. In addition, the curve shows the online reporting a steep upward in a nearly 13prozentige increase was achieved.
Looking at the entire media value of the largest outdoor tennis-tournament only in Austria, this is equal to about 3 million euros, which are again more by 23% than in 2012.
This positive evaluation are the organizers in addition tailwind to keep the bet-at-home Cup Kitzbühel in the long term and to further expand the ATP tournament in the Kitzbühel Alps: The present result confirms that our entire team has worked very professional and transmits this work is bearing fruit. We are very excited about the media accounts that provide crackers games the rapid development of this tournament in the past three years. Among other things, the licensor Octagon is very pleased with this trend and sees the great potential of the bet-at-home Cup Kitzbühel. In the meantime, also first very positive discussions were held with the Tourist Board and the city of Kitzbühel. We are very pleased that, here are all willing to bet-at-home Cup to carry into the future., Says KTC President Herbert Guenther.
KTC 2013 Contacts Press Newsletter

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